{"id":1352,"date":"2023-10-02T12:05:35","date_gmt":"2023-10-02T12:05:35","guid":{"rendered":"http:\/\/augm.org\/wp\/?p=1352"},"modified":"2023-10-02T12:05:35","modified_gmt":"2023-10-02T12:05:35","slug":"taller-desarrollo-estrategico-y-metodologia-de-la-comunicacion","status":"publish","type":"post","link":"https:\/\/grupomontevideo.org\/site\/taller-desarrollo-estrategico-y-metodologia-de-la-comunicacion\/","title":{"rendered":"Taller: \u00abDesarrollo estrat\u00e9gico y metodolog\u00eda de la comunicaci\u00f3n\u00bb\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La <a href=\"http:\/\/grupomontevideo.org\/cp\/cpmediosycomunicacionuniversitaria\/\" data-type=\"link\" data-id=\"http:\/\/grupomontevideo.org\/cp\/cpmediosycomunicacionuniversitaria\/\">Comisi\u00f3n Permanente de Medios y Comunicaic\u00f3n Universitaria <\/a>de la Asociaci\u00f3n de Universidades Grupo Montevideo (AUGM) convoca a este taller de sensibilizaci\u00f3n sobre un modelo metodol\u00f3gico para diagnosticar, dise\u00f1ar y establecer un sistema de comunicaci\u00f3n flexible y adaptable en el entorno universitario. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de ua propuesta que <strong>resalta el valor estrat\u00e9gico de la comunicaci\u00f3n y proporciona t\u00e1cticas efectivas para su visibilizaci\u00f3n<\/strong>, y est\u00e1 destinada a intergantes de los equipos de comunicaci\u00f3n de las Universidades Miembro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se llevar\u00e1 adelante de forma virutal el 31 de octubre de 14.00 a 16.00 horas (Bs As). <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdE8-tiZ7K04rmUvdqyIHBEdcCSAqjJgmyeF8I6g2Rnv-7QcA\/viewform?usp=sf_link\" style=\"border-radius:0px\">Inscripciones <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La instancia estar\u00e1 a cargo de <strong>Manuel Bomheker<\/strong>, licenciado en Comunicaci\u00f3n Social, especializado en Comunicaci\u00f3n Institucional, con una s\u00f3lida trayectoria en el \u00e1mbito acad\u00e9mico y estrat\u00e9gico.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es coordinador de comunicaci\u00f3n institucional en la Universidad Nacional de C\u00f3rdoba (UNC), y previamente ocup\u00f3 roles como prosecretario en la Facultad de Ciencias Exactas, F\u00edsicas y Naturales de la UNC, y coordinador de comunicaci\u00f3n en el Consejo Federal de Decanas y Decanos de Ingenier\u00eda de Argentina.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tem\u00e1ticas y contenidos: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perspectiva integral:<\/strong> Dise\u00f1o y planificaci\u00f3n desde una perspectiva multiplataforma de la gesti\u00f3n estrat\u00e9gica de la comunicaci\u00f3n institucional.<\/li>\n\n\n\n<li><strong>Transformaci\u00f3n digital: <\/strong>An\u00e1lisis del impacto de la transformaci\u00f3n digital en las universidades y c\u00f3mo adaptar las pol\u00edticas de comunicaci\u00f3n para fomentar la participaci\u00f3n comunitaria.<\/li>\n\n\n\n<li><strong>Enfoque en stakeholders:<\/strong> Cambio de enfoque de \u00abp\u00fablicos\u00bb a \u00abstakeholders\u00bb, identificando qui\u00e9nes tienen inter\u00e9s en la organizaci\u00f3n.<\/li>\n\n\n\n<li><strong>Holocracia:<\/strong> Exploraci\u00f3n de la eficacia de la holocracia como modelo organizacional para los equipos de Comunicaci\u00f3n.<\/li>\n\n\n\n<li><strong>Sistema de comunicaci\u00f3n: <\/strong>Comprensi\u00f3n de c\u00f3mo un sistema de comunicaci\u00f3n puede optimizar la gesti\u00f3n institucional.<\/li>\n\n\n\n<li><strong>Plataformas de gesti\u00f3n:<\/strong> Aprendizaje del uso de herramientas como Slack, Trello y Backlog para una comunicaci\u00f3n m\u00e1s efectiva.<\/li>\n\n\n\n<li><strong>Identidad visual:<\/strong> Descubrimiento de la importancia de una identidad visual s\u00f3lida y c\u00f3mo incorporarla en la comunicaci\u00f3n.<\/li>\n\n\n\n<li><strong>Narrativa transmedia:<\/strong> Exploraci\u00f3n de estrategias audiovisuales y de escritura para una comunicaci\u00f3n efectiva en diferentes plataformas.<\/li>\n\n\n\n<li><strong>Sitio web y redes sociales:<\/strong> Maximizaci\u00f3n del potencial del sitio web y las redes sociales para conectar con la comunidad.<\/li>\n\n\n\n<li><strong>M\u00e9tricas y prensa: <\/strong>Abordaje de la importancia de las m\u00e9tricas y la prensa como herramientas de comunicaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Permanente de Medios y Comunicaic\u00f3n Universitaria de la Asociaci\u00f3n de Universidades Grupo Montevideo (AUGM) convoca a este taller de sensibilizaci\u00f3n sobre un modelo metodol\u00f3gico para diagnosticar, dise\u00f1ar y [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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[&hellip;]","_links":{"self":[{"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/posts\/1352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/comments?post=1352"}],"version-history":[{"count":0,"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/posts\/1352\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/media?parent=1352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/categories?post=1352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupomontevideo.org\/site\/wp-json\/wp\/v2\/tags?post=1352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}